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FREE. The first report of our new subscription service on Consumer Video Communications Research, What Will It Take To Win In Consumer Video Communications? is available at no charge, no login credentials.

This 13-page report presents a short historical narrative of the many failures of entrants to the consumer video communications market, and discusses the findings of a panel of over 700 consumers from around the world, where attitudes, demand curves and feature requirements are reviewed. Five critical factors are recommended for any vendor or service provider targeting this market.

Video communications for consumers is very different than for business. The skills to be successful in consumer electronics markets are very different than those necessary to be successful in enterprise markets. Few vendors cross over: products, features, distribution and pricing are all different, even if core technologies are the same.

This report identifies five critical features that are necessary to be present in order to be successful (create a sustaining flow of profits) in the consumer video communications market.

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Audio conferencing is a collaboration workhorse service.

The service is of strategic business importance since it is rated very important to business success by 63% of the Audio Conferencing Panel. In terms of importance to job performance, audio conferencing is as important as face-to-face meetings. This is because of its simple activation, reliable operation and ability to enable ubiquitous participation. After all, there are 4 billion people with telephones now, and that's all a participant needs to join. Landline, mobile phone or computer with VoIP works equally well.

This report shows how audio conferencing is a productivity driver and cost reducer, something our global economy needs to accelerate the recovery from this nasty recession.

The Brockmann & Company Audio Conferencing Panel also provided hundreds of suggestions for improving their audio conferencing experience. These were categorized into five major groupings which are presented and discussed in this report.

This report is made possible through the generous financial support of:

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This 4-page report on the experiences of North American audio conferencing users shows how audio conferencing, the collaboration workhorse service is as important to business success as the traditional face-to-face meeting for our business conferencing and collaboration panel. However, from a satisfaction perspective, audio conferencing scores 33% less than face-to-face meetings.

The 161 members of the North American Conferencing Panel from the USA, Canada and Mexico share their views on service consumption habits, expectations for increasing frequency and length of sessions for audio, web, PC video, executive video, room video, telepresence conferences and face-to-face meetings. This report complements our other regional reports on European and Asian Conferencing services.

The language uniformity and cultural homogeneity across the US, Canada and Mexico to a lesser extent, are substantial advantages in favor of the convenient audio conference call. The Panel has totally imbedded audio conferencing into the business culture and can maturely reduce the reliance on the ancient face-to-face meeting.

A surprising result was the low relative satisfaction with telepresence services. This was surprising given the higher density of telepresence services in North America and the high level of experience engineering that is integral to every telepresence experience; panel members just weren't impressed, preferring instead to use other video services or the ultra-convenient audio conference service.